November 17, 2017
Nike leader in athletic shoes
Nike is an incorporated company nike shoes onlinethat operates primarily in the footwear industry. The Company designs, develops and markets athletic footwear, apparel, equipment and accessory products. CEO and President Philip Knight runs Nike, Inc. Mr. Knight co-founded Blue Ribbon Sports in 1962, which officially became Nike in 1978.
A strategic audit of Nike nike womens shoes Inc. and its wholly owned subsidiaries was conducted by gathering the company's financial data, press releases, industry information, company history and current projects. After the data was collected, it was analyzed and a SWOT analysis was conducted for Nike to reveal strengths, weaknesses, opportunities and threats Nike has as a company. The footwear industry was analyzed using Porter's Five Forces model.
One of the most important aspects of Nike's nike air max 1 business is becoming the use of the Internet to communicate with consumers. They are developing a new technology that will allow their customers to design their own shoes online. In order to accomplish this, they must enhance their website in order to make it more user-friendly. Currently, the site takes too long to download and the basic design does nothing to comment their products.
We also recommend that Nike nike air max 2017 increase their international efforts in order to maximize their product sales.
And our final recommendation is that Nike continues to be the technology and performance leader in athletic shoes. They must keep their strong competitive edge in order to prevent any potential threatening entrants.
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