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January 4, 2017
Aside from typical advertising, many brands look to associate themselves with the biggest, the brightest, and the coolest in all verticals. They need these connections to rockers, pop stars, athletes, actors and actresses, and the like to help them become even just a bit closer to their consumers, and potential new customers.vans old skool In a world that has started ignoring the millions or marketing messages being thrown at every person every day.
While most companies spend all of their marketing effort and dollars trying to simply get in on the fame, others seem to be in it for the fun, which is truly what their consumers want. It’s a risky, somewhat unorthodox practice, but one that is working perfectly for at least one brand,vans schoenen sale which has gone down this route for years, paving the way for the anti-marketing marketing strategy.
Vans, a company which at its most basic description creates skateboard-appropriate shoes and related gear, is doing so much more than just making and selling clothes, and those that have been fans of the brand for a long time are much more connected to the ethos and the personality than the products, vans vault x wtaps og sk8-hi and it’s thanks to the company taking risks and going where others haven’t. As somebody who closely watches the interactions between brands and the music world, it’s fascinating to see Vans deviate from safe plans and associations that may have better return on investment figures and do their own thing, having a buttload of fun the entire time.
In music, it’s not about the sexiest pop star or the dopest rapper, but rather all things punk rock—and not even the superstars of that genre, if there was such a thing. The company’s annual SXSW party, which has now been a staple of the Austin, TX festival for many years, doesn’t bring celebs like Lil Wayne or Lady Gaga,vans sk8-hi which other brands have been known to do, instead opting to give a stage to those acts just getting started, which is what the event was intended for in the first place. These bands might break up in a year and may never sell a record, but who cares? Their time on stage is entertaining, and the House Of Vans is always a must-see when visiting SXSW.
Not many brands, let alone sneaker brands, give much attention to the art world, but Vans has found a way to fit in even there, and unsurprisingly it’s not in the high art world. The brand is associating itself with street art in so many different styles, including graffiti and urban murals. These artforms are typically thought of as nuisances, as illegal, and perhaps even as eyesores, but to Vans and those in its universe, they’re perfect, and they embody everything the company wants to be.
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